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ethnic newborn baby doll with afro hair
Sincerely Sheila - Improving Mental Health with reborn life like dolls baby dolls.
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​​​Sincerely Sheila, formerly ITs A Doll, a company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid.  Our dolls are hand painted making them unique.  Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity. 

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​Our focus will be to create an art therapy workshop in particular raising awareness of Body Dysmorphic Disorder (BDD).  Through the art of painting reborn dolls to reflect their own likeness young black girls will engage in healing and empowerment activities that challenge the historical bias that favours lighter skin and straight hair as the standard of beauty. Our workshop will foster a holistic approach to self-love with the blank doll canvas symbolising a new beginning full of potential ready to be shaped by their individual touch.

Upcoming Events

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