Studies suggest that cuddling a baby doll can release the hormone oxytocin which promotes emotional well being. It is also known that doll play stimulates brain activity and encourages a journey of nostalgia.

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Benefits of doll therapy:

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• Promote calming effect

• Improve communication

• Reduce wandering and agitated behaviour

• Help navigate bereavement

• Make it possible for someone, to care for ‘someone’ else

• Help heal your inner child

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Sincerely Sheila, formerly ITs A Doll, a company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid.  Our dolls are hand painted making them unique.  Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity. 

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​There are tens of thousands of people around the world who use reborn dolls however there is still that gap in the market where black, ethnic dolls are under-represented. Sincerely Sheila's aim is to offer a wider spectrum of skin tones to serve our African Caribbean community. 

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We pride ourselves on our integrity which is why we support authentic sculptors. Our kits are purchased through legitimate nominated suppliers, artists, manufacturers and reborned as appropriate.