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Sincerely Sheila - Improving Mental Health with reborn life like dolls baby dolls.

Studies suggest that cuddling a baby doll can release the hormone oxytocin which promotes emotional well being. It is also known that doll play stimulates brain activity and encourages a journey of nostalgia.

Benefits of doll therapy:

  • Promote calming effect

  • Improve communication

  • Reduce wandering and agitated behaviour

  • Help navigate bereavement

  • Make it possible for someone, to care for ‘someone’ else

  • Help heal your inner child

Sincerely Sheila, formerly ITs A Doll, a company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid.  Our dolls are hand painted making them unique.  Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity. 

There are tens of thousands of people around the world who use reborn dolls however there is still that gap in the market where black, ethnic dolls are under-represented. Sincerely Sheila's aim is to offer a wider spectrum of skin tones to serve our African Caribbean community. 

I would greatly appreciate your support in filling out this Google survey, which is instrumental for my market research. Your participation will provide valuable insights that will enable me to tailor and enhance the services I provide to our community. Thank you for your contribution to this important endeavour.

Please assist me with my market research using this google link


Our dolls are classified as collector's items, they are not a toy and do not meet the Toy Safety Regulations 2011 therefore should not be given to children under the age of 14. 

We pride ourselves on our integrity which is why we support authentic sculptors. Our kits are purchased through legitimate nominated suppliers, artists, manufacturers and reborned as appropriate.

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